For any business that is carrying out sales and marketing activity it is important to understand the composition of the Decision Making Unit ("DMU") within the company. Relevant messaging needs to be targeted towards the individual Users, Influencers and Decision Makers as they will all have their own requirements that need to be satisfied to build up the level of trust and generate a transaction.
Market Location has identified this business need for companies to understand the possible DMU and as a result has developed a product called "Contacts Plus". We have isolated all businesses that have 20 or more employees, which accounts for approximately 120,000 businesses. We have set up a dedicated team of individuals who are responsible for gathering up to 10 contacts within these businesses.
We have identified and telephone researched the following critical job roles:
|Senior Decision Maker
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