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Data > Email addresses

Senior Decision Maker Email Addresses

The secret to successful b2b email marketing is to target key decision makers with information that is relevant to their business. This is why we have created our senior decision maker email address file.

Market Location now holds over 210,000 senior contact email addresses across 150,000 Ltd, Plc and Public companies in the UK. With personal email addresses accounting for more than 95% of the file, you can now target exactly the right person with your email communications.

You can select which businesses you want to email by:

  • Geography
  • Business type (SIC code and market Sector)
  • Number of employees
  • Job function (senior executive, finance, sales, marketing, HR and IT)

Integrated Marketing Campaigns
All emails are regularly verified to ensure high deliverability rates for your campaigns. And with address details and telephone numbers available for most of the file, you can integrate email broadcasts with direct mail and telemarketing to maximise your potential response rates.

"40% of marketers report that combining email with either telemarketing or direct mail has a positive effect on response rates." (DMA 2007)

Data Protection Legislation
When you send electronic marketing messages to consumers (b2c) you must ensure that they have opted-in to receive information from third parties. This does not apply when emailing organisations. The rules of opt-in permission based emails when emailing to a business address (b2b) does not apply.

To find out more about this legislation and how to be compliant with electronic email marketing visit www.ico.gov.uk, go to the organisation topic specific guides and select marketing.

A Few Tips To Get You Started

  • Ensure that your email template reflects your corporate design
  • Create a clear all to action, an incentive or offer will increase open rates
  • Always put your offer or key message at the top of the email so that it will be viewed no matter what size the recipient has their preview pane set to
  • The subject line will have a dramatic impact on results. Avoid words like 'Free' and 'Offer' in order to evade spam filters
  • Don't bombard people with your messages. This will lead to reduced response rates and increased unsubscribe levels
  • Avoid email marketing during the main holiday periods
  • Use email marketing as part of an integrated marketing campaign, complement with telemarketing or direct mail

For up to date counts call us on 01926 450388 or email info@marketlocation.com