March 2010

Neopost chooses Market Location

Neopost, now the UK's No 1 supplier of mailroom, document and logistics solutions, has chosen Market Location to provide ongoing analysis to support its customer acquisition programme.

Market Location, which owns the UK's largest and most up to date business data universe, was appointed because of its analytical skills and the quality and reach of its data. The b2b data specialist will profile Neopost's existing customers to provide a ranked prospect pool of accurate business data. Prospects will be supplied every month after suppressions to drive a high volume mailing programme, telemarketing and sales activity.

Market Location will also deliver consultancy to ensure Neopost optimises the frequency and targeting of its marketing communications, and will manage responses from every campaign, analysing results to improve future activity. All mailing returns will be data captured and fed through Market Location's call centre for validation.

Philip Winfield, Customer Acquisition Manager at Neopost comments: "My challenge is to maximise the return on our marketing investments. Targeting the right prospects is absolutely vital in cutting waste and improving direct mail response rates, so choosing the right data supplier was vital. Market Location stands out in the b2b data arena because of the range and quality of its data. Being able to access such a comprehensive and continually refreshed database will make a huge difference to the return on our marketing investment, combining this unrivalled insight with Market Location's analytical skills and expertise makes for a very exciting working relationship. It's early days, but results are encouraging. We are already seeing higher response rates and Market Location are refining their profiling, so we could see further improvements."