February 2010

PRS selects Market Location

PRS for Music, a non profit organisation and royalty collector for some of the UK's best song writers, composers and publishers, has chosen Market Location to manage its high quality business data to drive an increase in UK license sales.

Market location, which owns the largest and most up to date business data universe in the UK, was appointed by PRS for Music for its extensive expertise in data management. The relationship will enable PRS to manage the collection of license fees for all public live or recorded music performances, and for music broadcasting on television, online or radio. With illegal downloading becoming a prominent issue for music publishers and artists, using Market Location's daily data updates will ensure pin point accuracy and effectiveness of PRS for Music's royalty collection activity.

This win comes as Market Location announces that it has become the only business data owner to refresh its entire data file over a 12 month period. This ongoing process sees Market Location carry out widespread data validation and enhancement through its in-house call centre. Its team of data specialists update and improve all business entries and append additional details, including manually validated email addresses. Market Location's clients can receive daily updates from this comprehensive data universe, to ensure access to the most accurate information, as soon as it becomes available.

Paul Sims, Head of Marketing and planning at PRS for Music: "We chose Market Location for its proven ability to deliver access to the most accurate and up to date data. Its capabilities will have a positive impact on our communications with businesses in the industry, ensuring we are efficient in our efforts to collect royalties owed to artists, publishers and songwriters.."