Enriched, Accurate Contact Data to Reach 200 New Independent Outlets
How one of the UK's largest pub companies improved its contact data to expand independent-outlet prospecting and streamline its telesales and prospecting teams.
The Challenge
Greene King wanted to build more partnerships with independent outlets. Outdated and incomplete contact data was holding that back. The team couldn’t reliably identify the right prospects or reach them efficiently, which limited outreach and slowed the relationships they wanted to grow.
Why Market Location
Greene King chose Market Location for the quality of the data enhancement and clear communication from the outset. That work draws on 50 years of UK B2B expertise and a human-verified view of real, trading UK businesses, so the records Greene King acts on reflect what is true on the ground, not what an automated file match assumes.
The Solution
Market Location ran a bespoke data match and enhancement against Greene King’s existing records, correcting and completing what was already there and surfacing new, relevant contacts at independent outlets. This is a specialist, human-led process rather than an automated match, which is what gave Greene King’s teams confidence in the data before they picked up the phone.
The Results
At the time of writing, Greene King has:
- Added over 200 new prospective outlets to its prospecting pipeline
- Converted three into trading relationships
- Improved contact-data quality across telesales and prospecting, making outreach more targeted
- Streamlined how both teams work day to day
- Put the enriched data into active use across more than 50 team members