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Where data turns into pipeline.

Where data and intelligence is put to work – converting clean, segmented, high-intent audiences into outreach, conversations and revenue

Trusted by 4,000+ UK businesses

Activation Services

How we can help

Activation Services is where data becomes pipeline. Once audiences are clean, segmented and ready, the focus shifts to getting them into market – through email, direct mail, outbound calling or multi-channel automation. Services are available fully managed by the Market Location team, or through supported self-serve platforms, depending on your internal capability and preference. Either way, the same verified data and specialist support sits behind every campaign – so outreach lands on the right businesses, with the right contacts, at the right moment.

01

Managed Email Outreach

Market Location have experience sending over 15 million emails a month on behalf of clients. Our managed email service handles the entire process: target audience selection, template build, send management, real-time statistics and offline data for targeted follow-up.

92 %

email deliverability

<0.5 %

hard bounce rate

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02

Email Append

If you have your own customer or prospect dataset and need to append email addresses, we can match your data to our UK B2B database and confirm how many new or updated email addresses are available – plus how many additional contacts with emails we can append to your company records.

Email addresses are licensed for 12 months, with a strategy of maximum one cold email per month to respect the rights of data subjects. Campaign requirements that differ from this standard are discussed on a case-by-case basis.

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03

Self-Serve Email Platform

For internal marketing teams that want more control over templates, send strategy and timing, Market Location provides direct access to our email platform with full training and ongoing support.

The platform is separate from the UK B2B dataset, so you can also upload other data you hold and include those records in sends alongside Market Location data.

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04

Direct Mail Services

A number of our customers include direct mail in their marketing mix – particularly where email coverage is limited or they want to stand out. Market Location works with an ISO 27001-certified print partner (not an in-house print team) to deliver end-to-end direct mail campaigns for lead generation and brand awareness.

One contact point, one supplier relationship – and a partner with the same data security and GDPR ethics as Market Location.

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05

Call Centre Campaigns

Some conversations need a real person. For outbound programmes where a phone call will outperform an email – appointment setting, warm lead follow-up, event registration or direct sales outreach – Market Location’s Sutton Coldfield call centre provides a fully managed, end-to-end service.

The team is briefed to your objectives, scripted for your audience and coached throughout the campaign. Combined with sophisticated dialling technology and the same verified UK B2B data that underpins everything Market Location does, campaigns are built to reach the right businesses and produce commercially useful outcomes – not just call volume.

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Client stories

What our clients say

“Market Location has become a trusted part of our marketing mix, effectively helping us communicate our message to the corners of the marketplace that we were not reaching previously.”

Jason Hayward Marketing Director, Guild of Master Craftsmen

We’ve been using Market Location for our email and direct mail marketing and couldn’t be happier with the service. The creative work is consistently high quality. Campaigns are delivered on time without fail, and most importantly, we’ve seen real, tangible results from the activity. Would recommend them without hesitation.

Nicholas Bewley Founder, Senatic

Ready to turn your audience into pipeline?

Tell us about your campaign goals – whether you want a fully managed service or supported self-serve, we’ll help you find the right approach and get moving quickly.

Common Questions

Frequently asked questions

Still have questions?

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Is cold email legal in the UK?

Yes, B2B cold email is legal in the UK under PECR, provided the recipient is a corporate entity (not a sole trader), the email is relevant to their role, and the sender is identifiable. Market Location’s email data meets all these requirements – every address is telephone-verified for third-party communications and belongs to a confirmed trading business.

What deliverability rate can I expect?

Our email data achieves 92% deliverability with less than 0.5% hard bounce rate – maintaining your domain reputation and ensuring consistent inbox placement.

How do you ensure GDPR and PECR compliance?

Every email address is confirmed by a real person via telephone, with the data subject informed of the purpose of holding their information. All data is processed in accordance with UK GDPR and PECR. We are ICO-registered and ISO 27001/27701 certified.

Can I supply my own email creative?

Yes. The managed broadcast service can work with client-supplied templates or build new ones – our team will advise on best practice for deliverability and engagement.

What reporting do I get?

Real-time online campaign statistics are available during and after every broadcast, including open rates, click rates, bounces and unsubscribes. Offline lead data for follow-up is supplied in your preferred format.

Still have questions?

We’re here to help.

Contact us