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Build the dataset that everything else runs on.

Data Services builds, cleans, enriches and models the datasets that fuel campaigns, go-to-market plans and territory design. Fifty years of UK B2B expertise, applied to every engagement.

Trusted by 4,000+ UK businesses’

B2B Data Services

How we can help

Data Services sits at the foundation of every successful go-to-market plan. Before campaigns run, territories are designed or platforms are activated, the underlying data needs to be accurate, complete and commercially useful.Our specialist team builds, cleans, enriches and models datasets using 50 years of UK B2B market knowledge and the human-verified business universe. Every engagement is hands-on – this is not automated file handling. It is a specialist, human-led process that frequently surfaces strategic insight: market size, penetration gaps and lookalike opportunity that directly shapes what comes next.

01

Data Match

Our matching process is unique – built on in-house software developed over 50+ years of data matching. The software interrogates company name, contact name, postcode and telephone number individually and in combination, managing incomplete or differently formatted data intelligently.

Matching runs across the Verified Business Universe, Reach Contacts and Reference Universe. Where standard matching reaches its limits, our team uses expertise and experience to configure bespoke matching logic – leaving no stone unturned in achieving the maximum number of reliable matches.

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02

Data Cleansing

Fix, update and standardise existing datasets to remove waste, improve accuracy and unlock cleaner CRM workflows. Market Location uses our up-to-date UK B2B dataset alongside in-house tools to amend formatting issues, re-align data fields, flag duplicates and enhance with any of our 550 data fields.

Clean data improves decision-making, makes marketing and sales more effective, reduces data costs and increases the commercial value of every record in your system.

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03

Data Insights

Data Audit: Run a match of your records against ours and receive a report covering data quality issues, duplicate records, field population rates, matches to the live and gone-away universe, new contacts available, TPS/CTPS flags, and a breakdown of how many of our 130 fields can be appended. Many clients are surprised by what the sector analysis reveals – and the lookalike opportunity it surfaces.

Clean data improves decision-making, makes marketing and sales more effective, reduces data costs and increases the commercial value of every record in your system.

Data Penetration Report: All of the above, plus a granular breakdown of your data by geography, organisation size, location type and head office vs branch structure. Includes z-score penetration results showing the available lookalike market.

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04

Data Enhancements

Append up to 130 verified B2B fields to your existing customer and prospect records – decision-maker contacts, email addresses, phone numbers, employee size, sector codes, turnover ranges and more. CTPS/TPS flags are included as standard. Duplicate identification and coding included on request.

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05

Data Segmentation & Modelling

Market segmentation enables businesses to categorise and target diverse prospect groups. Market Location can work with you to establish a bespoke model using the factors and indicators key to your target market – then overlay that model against our UK B2B database, refining until the required outcome is achieved.

Outputs include ideal customer profiles, market composition maps and lookalike opportunity sets.

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06

Bespoke Data Capture

For unique insight into specific targets, our UK call centre can conduct bespoke data collection projects. Highly trained agents work from carefully scripted questionnaires – clear, fair to the data subject, efficient and designed to maximise what can be captured in the time available.

Used to verify attributes, collect market research data, increase match rates through manual confirmation, or build proprietary datasets for specific targeting needs.

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07

Data Team Extension

We run counts, build selections, deliver data extracts and produce TAM and statistical breakdowns – particularly for teams without in-house data capability.

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Got a data challenge?

From cleansing and enrichment to full dataset builds – tell us what you need and we’ll point you in the right direction.

Testimonials

What our clients say

“The system is incredibly user-friendly, and the quality of the data enhancement has exceeded our expectations. The Market Location team is not only friendly but also exceptionally helpful.”

Bethany Kilpatrick Process Improvement Manager, Greene King

“Working with Market Location has been a great experience for our telesales team, providing us with high-quality raw data that consistently meets our needs. The entire process is easy and seamless, making them a reliable partner we’re happy to continue working with.”

James Stickler Head of Sales • HOSTED

“Market Location has become a trusted part of our marketing mix, effectively helping us communicate our message to the corners of the marketplace that we were not reaching previously.”

Jason Hayward Marketing Director, Guild of Master Craftsmen

“Genuinely impressed with Market Location’s consultative way of working. Made it so easy to visualise how their data could help us achieve our KPIs.”

Lyreco

“Market Location has been a fantastic team to work with. They’ve played a key role in supporting our outbound sales efforts, and thanks to their help, we’re now winning new business on a daily basis.”

Scott Richardson Managing Director, Trophy Events
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Common Questions

Frequently asked questions

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How accurate is your B2B data?

Every business record in our database is telephone-verified by a real person. We make over 2 million verification calls annually, achieving 95% telephone connectivity rates and 92% email deliverability. Less than 0.5% hard bounce rate.

How current are your contacts?

Every business in our database is contacted at least once every 12 months to verify trading status and contact details. Changes are applied within 24 hours. Decision-maker contacts are telephone-verified by a real person – not inferred or scraped.

How do you ensure GDPR and PECR compliance?

Every email address is confirmed by a real person via telephone, with the data subject informed of the purpose of holding their information. All data is processed in accordance with UK GDPR and PECR. We are ICO-registered and ISO 27001/27701 certified.

How often is the data updated?

We make over 12,000 verification calls daily, and every business in our database is contacted at least once every 12 months. Changes are applied within 24 hours. Data licensing contracts can be structured for daily, weekly or monthly update delivery.

Still have questions?

We're here to help.

Contact us