LeadsStream
See who's visiting your website – even if they don't fill in the form.
Give your UK B2B sales and marketing teams visibility of which businesses are actively engaging with your website – and the verified intelligence needed to act on that signal quickly and confidently.
What you can do with LeadsStream
- Visiting business identification
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Identifies UK companies visiting your website, matched against Market Location's Verified Business Universe. See company name, sector, size and trading status – not just an anonymous IP address. Anonymous sessions become commercially actionable records.
- Anonymous traffic converted to enriched leads
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Visitor sessions are matched to verified business records and enriched with Market Location's human-verified data – including senior contacts, phone details and compliance flags. The enrichment depth here goes beyond what any generic identification tool can provide.
- Intent-led prioritisation
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Deep session intelligence – page views, dwell time and visitor journey data – gives sales teams the context to prioritise outreach based on genuine engagement. Focus on businesses showing real buying signals, not just a single page view.
- Reach prospects at the right moment
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Engaging a business while it is actively researching improves connection rates and conversion. LeadsStream surfaces that window early – so outreach lands when it matters most, not weeks later when the decision has already been made.
Built for every team
Sales Teams
- High-intent visitor identification identify businesses showing strong buying signals through multi-page visits, return sessions or sustained dwell time on pricing or product pages.
- Outbound prioritisation SDR and BDR teams focus daily outreach on accounts that have visited recently rather than working from static cold lists.
Marketing Teams
- Campaign effectiveness measurement identify businesses that responded to a campaign by visiting the website, even if they did not click through.
- Audience warm-up move identified warm accounts into automated outreach sequences to accelerate pipeline progression.
RevOps & Account Management
- Expansion opportunity identification if an existing customer is visiting pages related to products they don’t currently use, account managers can open a consultative conversation before the client starts evaluating alternatives.
- Retention signals unusual browsing patterns such as repeated visits to pricing or competitor comparison pages can indicate an at-risk account.
LeadsStream is matched against Market Location's Verified Business Universe
LeadsStream matches visitor sessions against the Verified Business Universe – Market Location’s continuously maintained view of the UK’s real, active, trading businesses.
Every identified company is a real, verified, commercially active organisation. And because the match draws from the same dataset powering BiziReach and Market Location’s contact products, identified visitors can be immediately enriched with decision-maker contacts, sector data and compliance flags.
What our clients say
“Market Location has been a fantastic team to work with. They’ve played a key role in supporting our outbound sales efforts, and thanks to their help, we’re now winning new business on a daily basis.”
“Genuinely impressed with Market Location’s consultative way of working. Made it so easy to visualise how their data could help us achieve our KPIs.”
“Working with Market Location has been a great experience for our telesales team, providing us with high-quality raw data that consistently meets our needs. The entire process is easy and seamless, making them a reliable partner we’re happy to continue working with.”
We’ve been using Market Location for our email and direct mail marketing and couldn’t be happier with the service. The creative work is consistently high quality. Campaigns are delivered on time without fail, and most importantly, we’ve seen real, tangible results from the activity. Would recommend them without hesitation.
“Just finished my first year with Market Location and I could not praise the company highly enough.”
Ready to grow revenue backed by human-verified data?
Frequently asked questions
- How does visitor identification work?
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LeadsStream installs via a lightweight JavaScript snippet on your website. When a business visits, it matches the session against Market Location’s Verified Business Universe using IP resolution and other signals – returning the company name, sector, size and trading status.
- Is LeadsStream GDPR compliant?
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Yes. LeadsStream operates at the business level, not the individual level – which means it works within GDPR and PECR boundaries without requiring individual consent. We identify which companies visit, not which named individuals.
- What data is returned per visitor?
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Company name, sector, employee size, trading status, location – and where available, enriched with senior decision-maker contacts and phone details from Market Location’s verified contact datasets.
- How does it integrate with my CRM?
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Identified visitor records can be pushed into Salesforce, HubSpot and other major CRMs.