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Case Studies

Case Studies

Real results from real businesses. Explore how organisations across industries have used Market Location’s data and marketing solutions to drive growth.

Mtech Communications

From 0.6% to 3.26% Call-to-Meeting Conversion for a UK Telecoms Provider

How a UK telecoms and CCTV provider moved from credit reference data to human-verified B2B records, and lifted its telemarketing conversion rate more than fivefold in six months.
Communication Works Publishing Group

Consistent, Compliant Email Campaign Delivery for a Specialist Publisher

How a specialist publisher moved its email programme to Market Location and built consistent delivery and engagement across every campaign.
Greene King

Enriched, Accurate Contact Data to Reach 200 New Independent Outlets

How one of the UK's largest pub companies improved its contact data to expand independent-outlet prospecting and streamline its telesales and prospecting teams.
Lyreco

65 team members working from data they can dial with confidence

Using Market Location's data, Lyreco achieved outstanding results across the board — from a significant uplift in qualified leads and a stronger sales pipeline, to tangible growth in closed deals and sharper telesales performance.
University of Leicester

Reaching the SMEs that turned into enrolments

The campaign delivered a measurable boost in qualified leads and a stronger recruitment pipeline, with tangible enrolments confirming its success — all while running two geographically targeted campaigns simultaneously under a single contract.
Trophy Events

Building their own prospect lists, and a pipeline of qualified leads

Market Location transformed Trophy Events' sales pipeline, delivering a marked increase in high-quality leads, a stronger pipeline, and greater success in closing deals
The Guild of Master Craftsmen

A monthly flow of sales leads from a single email channel

Market Location's email marketing service quickly became a cornerstone of The Guild of Master Craftsmen's lead generation strategy, consistently delivering a steady flow of monthly sales leads.