Know where to go before you spend anything on execution.
Expert strategic guidance across data, marketing and sales operations. The right foundation before you commit to campaigns, platforms or data investment.
Trusted by 4,000+ UK businesses
How we can help
Consultancy sits upstream of everything else. It defines the strategy that Data Services, Activation Services and the self-serve platforms then execute against – and in practice, it typically leads into a Data Audit, an email campaign or a data licensing arrangement. The specialist team has operated on the client side of sales and marketing. That means real GTM experience: understanding how campaigns get approved, where plans break down, and what it takes to turn data into commercial outcomes. We run workshops, attend planning sessions and regularly become an extension of a client’s internal team – bringing insight from across sectors to help build fully integrated plans.
What our clients say
“Genuinely impressed with Market Location’s consultative way of working. Made it so easy to visualise how their data could help us achieve our KPIs.”
“Market Location has been a fantastic team to work with. They’ve played a key role in supporting our outbound sales efforts, and thanks to their help, we’re now winning new business on a daily basis.”
“Market Location has enabled us to reach a relevant business audience effectively. I have been deeply impressed by their flexibility, structured processes, and their proactive and effective approach to customer support. Their expertise has been instrumental in enhancing our recruitment efforts.”
“The system is incredibly user-friendly, and the quality of the data enhancement has exceeded our expectations. The Market Location team is not only friendly but also exceptionally helpful.”
“Market Location has become a trusted part of our marketing mix, effectively helping us communicate our message to the corners of the marketplace that we were not reaching previously.”
“Their Bizi platform is user-friendly, easy to navigate, and has all the variables needed to craft effective marketing campaigns. Data is accessible almost instantly, allowing the flexibility to run campaigns both small and large whenever you want. The data itself is brill, with a great ROI.”
Ready to turn your audience into pipeline?
Tell us about your campaign goals – whether you want a fully managed service or supported self-serve, we’ll help you find the right approach and get moving quickly.
Frequently asked questions
- What does a consultancy engagement look like?
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It depends on the challenge. It might start with a Data Audit to understand the current data position, move into a planning workshop with the sales and marketing team, and result in a documented GTM strategy and data roadmap. Engagements are scoped individually.
- Do I need to buy data as well as consultancy?
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No. Consultancy can be a standalone engagement. In practice, most consultancy projects lead into a data or campaign service because the analysis reveals a clear next step – but that is the client’s decision to make.
- How long does a consultancy engagement take?
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A Data Audit with findings presentation can be completed within one to two weeks. A full GTM strategy engagement is typically four to six weeks depending on scope and client availability.
- Can consultancy feed directly into a campaign?
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Yes – and this is often how it works in practice. The strategy defined in consultancy directly informs the data selections, audience segments and campaign structure used in the activation phase.