Insights and News

Google AI is already causing an issue with website traffic generated by PPC. How could it affect you? And why a traditional route to market could help. If you use PPC as a strategy, chances are you may already have started seeing much less traffic to your website – we’re already hearing clients mention massive […]

Finding a high quality and fully compliant UK B2B Data provider is crucial for business growth. Here’s 3 major questions you need to ask your potential data provider to ensure you are getting the best possible UK B2B Data supply. How was your UK B2B Data sourced? UK B2B Data providers source data in a […]

Talk of AI is everywhere and we are excited to see where it goes both for us and for our customers. We have a number of new partnerships in the works as any form of AI, can only excel based on the data it learns from which gives us a great opportunity. ChatGPT for example, […]

Every 6-12 months there feels to be a wave of trepidation about email marketing. Whether it be across LinkedIn posts, Deep into Reddit forums or literally on the edge of your own seat hoping fortunes change, there’s a united concern – Is email marketing dead? And every single time, the answer reveals itself to be…NO! […]

Comparing how to setup a successful email marketing nurturing strategy to plotting a good night out is admittedly, a bit different. But every aspect of a night out requires a specific set of actions to enhance the success of that night to ensure maximum return on investment. And it’s no different for email marketing…   […]

I read an article recently about how partnering with specialists is the best and fastest way to progress your business. It got me thinking – we pride ourselves at Market Location/118 on the levels of Compliance that we achieve with our data products. But that is a given now with our clients and when we […]

Who knows, right?   An Article from Marketing Week, originally published in September 2021, suggests that the 95:5 rule could be the new 60:40. Despite its 2021 origin, it still holds relevance in our current marketing landscape. It’s worth considering its implications for future strategies.   After reading this article, I sent it to our […]

As a provider of UK B2B data, 90% of our customers have a Customer Relationship Management (CRM) system. Over our 50-year history, we have seen a lot of CRM systems and always spend time with our customers to understand their internal systems, the data flow and how to help them get the most out of […]

In the competitive world of sales, maximising the reach of your sales teams is crucial to driving growth and revenue. To achieve this, businesses increasingly try to source more accurate data as it is a powerful tool and can save organisations thousands of pounds. Accurate data empowers sales teams with valuable insights and enables them […]

Account-based marketing (ABM) is a strategy that focuses on targeting specific high-value accounts rather than a broader market to generate more qualified leads and ultimately close more deals. ABM is often used in industries where the sales cycle is longer, and the deals are larger, such as enterprise software or consulting services.   In the […]

Email campaign success is one of the most requested topics among our customers. For this reason, we brought together a mix of Market Location colleagues with deep experience on the topic to compile our top advice. Email campaigns are a powerful tool for businesses looking to connect with potential customers and promote their products or […]

Taking care of your data is critical to your brand and customers GDPR brought a whirlwind of change four years ago that required UK businesses to re-imagine customer data handling. Most of that focus was on ensuring security and compliance were of an excellent standard, but an additional benefit is now coming to the forefront […]