How a specialist publisher moved its email programme to Market Location and built consistent delivery and engagement across every campaign.
Communication Works Publishing Group is a specialist publishing company focused on building promotional platforms across niche sectors, creating targeted distribution routes to defined B2B and B2C audiences. As Head of Publishing, Andrew Roberts is responsible for bridging creative ambition with operational delivery, and for ensuring that the campaigns CWPG runs on behalf of its clients perform.
Running promotional campaigns in-house had become increasingly difficult to sustain. Collecting, storing and processing data to the standard required for effective campaign delivery is resource-intensive, and CWPG’s internal team was struggling to cover all bases. The result was an operation that couldn’t reliably deliver to the volume and quality the business needed, across both the business and pharmaceutical sectors it serves. What CWPG needed was a partner who could take on the data management and email mechanics entirely, freeing the internal team to focus elsewhere, while ensuring every campaign went out compliantly and performed.
CWPG chose Market Location for the quality of communication from the outset and the calibre of strategic advice on offer. Market Location took time to understand the brief and to advise on what would work: which audiences to prioritise, how to structure the campaigns, and how to build engagement. What CWPG wanted was clear: a partner who understood the brief, could reach the right audiences compliantly, and could run the campaigns as a managed service.
“Market Location understood what we needed and have delivered it consistently, campaign after campaign. A professional and reliable partner: proceed with confidence.” – Andrew Roberts, Head of Publishing, CWPG
Now, Market Location manages outbound email campaigns on CWPG’s behalf, delivered through its managed email service. Each campaign runs against verified, email-compliant audiences drawn from the Verified Business Universe: real, trading UK businesses with contactable decision-makers. For each campaign, CWPG supplies the creative and selects the audience; Market Location builds, tests and schedules the send, with compliance built in, removing the risk and resource overhead that had previously sat with CWPG’s internal team. Market Location’s email specialists work through what will drive engagement for each send: how the audience is built, how campaigns are timed and staged, and how each one is tested before it scales. That know-how comes from running managed email campaigns for UK B2B clients over many years, and it is shared with CWPG as the programme develops rather than kept behind the scenes. Refinements carry from one campaign to the next, so performance holds as the programme grows.
Across seven campaigns delivered between February and May 2026, with an eighth now in progress, the programme has performed consistently.
CWPG reports a 100% increase in the value it gets from its data activity since moving to Market Location, with campaigns now reliably reaching the full audience the business needs, campaign after campaign. CWPG puts this down to the quality and compliance of the data behind each send, and the delivery and engagement figures bear that out.